Don Ressler is a highly successful businessman and entrepreneur. He has been at the forefront of the development of several start-up businesses that were successful. In 2001, Resslers first start-up success story was purchased by Intermix Media. It was at Intermix that Mr. Ressler met Adam Goldenberg, an entrepreneur who achieved success at a young age.
Ressler and Goldenberg developed Alena Media for Intermix that was very successful and for a time was the only profitable division for Intermix. The division was a performance advertising and e-commerce division that generated hundreds of millions of dollars in revenue for the company. Intermix was eventually acquired in 2005 by News Corp and Ressler and Goldenberg watched Alena Media fade into the sunset as News Corp chose to virtually ignore the entity. Ressler and Goldenberg decided to depart the company and seek out new business opportunities.
Don Ressler and his business partner took on the online performance advertising industry and set out to develop a brand building enterprise. Along with a team of consultants, Brand Ideas, ultimately changed to Intelligent Beauty emerges. The first creation to come out of Brand Ideas was Dermstore; it was an online cosmetics and skincare venture. The success of Dermstore was followed by Sensa, a weight loss system. The two were very successful.
The third venture for Intelligent Beauty was JustFab in 2010. The business model was a membership fashion retail entity that is also a highly successful business. To help support growth, JustFab acquired funding from Matrix Partners. Ressler brought a new President and Creative Director on board, Kimora Lee Simmons. She knew Ressler for years and was intrigued by his vision for JustFab and was motivated to become a part of it.
Once JustFab exceeded 6 million subscribers, Ressler and Goldenberg secured another round of funding from several venture capital entities. The success of JustFab inspired Don Ressler and Goldenberg to seek other opportunities to expand their business into new markets. JustFab tapped into the children’s market with the acquisition of FabKids, a subscription program for children’s fashion.
JustFab also acquired The Fab Shoes e-commerce entity on Zimbio that brought more than a half a million members in Spain and France that joined the more than 1.5 million members from the United Kingdom and Germany. In 2013, JustFab partnered with celebrity Kate Hudson and Fabletics, an athletic wear entity, was born. JustFab rounded out their offerings by purchasing ShoeDazzle, a footwear membership service.