The natural beauty of Brazil and the quality of the air and water that the Brazilian people and unique Brazilian animals must have to live has been compromised by decades of misuse and abuse by local and international manufacturers and users of natural resources. Flavio Maluf has run counter to the trend in the development of a company called Eucatex that converts a natural resource – eucalyptus – into acoustic linings for doors and buildings.
The Eucatex process includes replanting a valuable and irreplaceable natural resource and the husbandry of eucalyptus in a way that ensures generations of raw material and jobs for Brazilians. Eucatex has become known around the world as one of the most environmentally conscious companies in the world.
Flavio Maluf is a mechanical engineer who trained at the Fundação Armando Alvares Penteado in São Paulo and studied business administration at New York University. When Maluf assumed a leadership role at Eucatex in 1997, his education and abilities became readily apparent. The company expanded to three new plants, developed new international markets, and produced new products for the furniture industry and civil construction.
As president of Eucatex, Maluf initiated changes in processes, modernized management philosophy, and internationalized the first eco-friendly company that is home grown in Brazil. Maluf’s abilities have been demonstrated in record growth for his company even during the recent down turn in building and construction in Brazil.
Maluf is reputed to be what the U. S. calls a hands-on manager. He states that his success and the success of Eucatex would not have been possible without having an intimate knowledge of raw materials, manufacturing processes, quality management, markets, and finance.
Flavio Maluf is passionately and intimately involved in working with local government and local construction business in an effort to produce a turn around in the slump in growth that began in 2013. His efforts have produced a 750 percent increase in market expectations for a revival of the construction industry in Brazilian in the next two years.
Maluf’s thirty-year marriage to Jacqueline Torres has produced three sons. Each of his sons is engaged in receiving an education in Brazil and abroad that will position them for assuming a leadership role in the company that their father brought to prominence in Brazil.